Overall, I found the Waka Flocka PETA ad to be very effective in the long run. By reading the comments from my first blog post and combining them with my own impression and thoughts I came up with some major reasons why the ad is a success. First, Waka Flocka's mass success and wealth display an image of major achievement. People coming from low income neighborhoods, much like Waka Flocka's neighborhood, are provided with an image to look up to. One doesn't need to wear fur or abuse animals to exhibit power and wealth. Furthermore, Waka Flocka's hard image paired with cute puppies and a variety of other animals is very appealing to a large audience, resulting in the fact that anyone from any background can love animals and receive that love from them. Finally, PETA's collaboration with Waka Flocka is especially effective because Waka Flocka talks about personal experience and exposure to animal abuse, making the situation more personable and relatable to the audience. The counter argument to the PETA campaign could be that by having Waka Flocka as the only representative, it could generalize the actions of people coming from low income areas. However, Waka Flocka does a great job of talking about a multitude of examples, not specifically animal cruelty in low income areas. For example he talks about the slaughter of cows in this video for red meat production.
My only suggestion for PETA to improve Waka Flocka's campaigns and ads is to have taken Waka Flocka out to a few venues or schools to publicly express his feelings towards animal cruelty. By doing so, it not only further proves Waka Flocka's dedication to the campaign, it gets the message out to the public on a more personal level.
I really liked the commercial you posted that mentioned that Waka Flocka does not eat red meat. This statement shows that Waka Flocka is not just another celebrity endorsement that is doing it for the money, but an actual believer in animal rights. I agree with your suggestion that Waka Flocka should go out to schools or other venues to publicly express his thoughts. I think he could be a very valuable speaker for the PETA campaign.
ReplyDeleteI continue to agree with your posts as I too find Waka Flocka, of all people, a highly effective spokesperson. He can appeal to a vast majority of people while also proving to be a role model for many children who came up through similar circumstances as well. The fact that he doesn't eat red meat either only further his true intentions for the ad campaign as well as his love and admiration for animals. A great blog and a great ad campaign.
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